A decade This is
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025
  • 2026
  • 2027
  • 2028
  • 2029
  • 2030
The decade of doing

Cooling Down
the Planet
Together

Drag to discover
our impact

Making a
difference for
those who need it.

We are on a mission to regreen Africa and cool down the planet by 2030. Together with 350 million farmers, and together with you.

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Decade of doing

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The decade on ecosystem restoration

According to science, this decade is crucial in the battle against climate change. That’s why the United Nations Environment Programme has declared 2021-2030 the Decade on Ecosystem Restoration: an international movement to scale up efforts to restore our ecosystems.

The benefits of the Decade will be viewed through the lens of the UN’s 17 “Sustainable Development Goals” (SDGs). Examples are nature-based solutions for climate change mitigation and adaptation, water and food security and biodiversity conservation.

Justdiggit is an official partner in the Decade on Ecosystem Restoration and our work positively impacts at least 8 out of 17 SDGs.

Why Africa?

Over two thirds of the land in Africa is degraded. Yet, Africa also has the largest restoration potential of all continents on our beautiful planet, with the opportunity to protect and bring back biodiversity to some of the world’s most precious ecosystems. That’s why we focus on Africa.

Another title

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This is our impact.

01

2 million

2 million

read more
02

57,400 ha

regreened

read more
03

4+ million

farmers empowered

read more
04

145,000+

semi-circular waterbunds dug

read more
05

11 billion

liters of water retained yearly

read more

We are restoring 60 thousand hectares of land

Together with millions of farmers and pastoralists, we are restoring 60 thousand hectares of dry, degraded land. Bringing back vegetation has lots of positive effects on the climate, on the environment and biodiversity, on people and their livelihoods.

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5_empower_local_communities

Regreening is
our solution and it works

We cool down the planet by bringing back nature to where the effects of climate change are felt the most and where we can realize the most impact: Africa. We do this by inspiring and activating millions of subsistence farmers to regreen their land. This positively impacts our climate, biodiversity, nature and people.

Our projects

See all projects
poster

Dig in

Together, we're faster.

We are on a mission to regreen Africa in the next 10 years, together with millions of farmers, and together with you. This is the decade of doing.

Join us. Dig in. Cool down the planet.

Powered
by our
network

We are supported by a global network of brands and organisations that help us in our mission to cool down the planet.

All partners
The challenge: climate change
The place: Africa

The Challenge:
Climate Change

Global warming is moving in fast. Our Earth is drying up.

Our job is to reverse it, and we have one decade. We know that we have to keep the global temperature increase below 2°C, to stop irreversible damage to the planet that sustains us. We need to act together and we need to act fast.

Dani collection bottles for JDI

The place:
Africa

Global warming is moving in fast. Our Earth is drying up.

Our job is to reverse it, and we have one decade. We know that we have to keep the global temperature increase below 2°C, to stop irreversible damage to the planet that sustains us. We need to act together and we need to act fast.

poster
Copy of Schermafbeelding 2020-11-23 om 09.48.57_November_2020_Enkii_Kenya_bunds

Justdiggit is all about a strong communication approach. We use communication to increase our impact in Africa, and to raise awareness of nature-based solutions worldwide.

37% OF THE CLIMATE PROBLEM CAN BE SOLVED BY APPLYING NATURE-BASED SOLUTIONS

Based on research by The Nature Conservancy
Copy of Schermafbeelding 2020-11-23 om 09.48.57_November_2020_Enkii_Kenya_bunds
Men Digging Enkii Kenya Tony Wild
poster

The story

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Title

Unique selling point

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Unique selling point

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Unique selling point

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Content grid

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Title

Subtitle

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Subtitle

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Audio

Audiotape 1

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Team & Board_About us_Justdiggit_Wessel_Koning

Wessel Koning

Director Global Business Development & Partnerships

Team & Board_About us_Justdiggit_Cris_van_Wolffelaar

Cris van Wolffelaar

Manager NL Marketing & Communications

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“OUR EARTH IS DRYING UP, LUCKILY THE SOLUTION IS SIMPLE.”

Desmond Tutu, Justdiggit Patron
  • Regreening Programs
  • Global Awareness Cmpaigns

Scaling up through the power of communication & technology

We know that regreening works and we know how it works.

The next step is to share this knowledge, using (mobile) technology to inspire, educate and empower farmers to restore their own land using simple techniques, without the need for a physical presence on the ground. Thanks to the enormous growth and penetration of internet and mobile technology in Africa, we can now enable farmers anywhere in sub-Saharan Africa to regreen their land.

Tree _ Raindance _ Regreen revolution _ Dig in _ Justdiggit

Scaling up through the power of communication & technology

We know that regreening works and we know how it works.

The next step is to share this knowledge, using (mobile) technology to inspire, educate and empower farmers to restore their own land using simple techniques, without the need for a physical presence on the ground. Thanks to the enormous growth and penetration of internet and mobile technology in Africa, we can now enable farmers anywhere in sub-Saharan Africa to regreen their land.