Wageningen University carries out fundamental research in life sciences and natural resources. We do have an official collaboration Wageningen University to work together in research and monitoring of the hydrologic corridors and projects.Visit website
Greener land makes a cooler planet
Vegetation is the air conditioning of our planet
What if we told you we can re-green twice the size of Europe and provide water, food, biodiversity and a better life for millions of people and species?
Justdiggit makes dry land green again by capturing rainwater and introducing sustainable agriculture to create healthy ecosystems. Because healthy economies require healthy ecosystems. Now and in the future. Can you dig it?
Water, soil and climate: the Hydrologic Corridor
Our approach to restore land is called the Hydrologic Corridor. It starts with the principle that our earth can be restored with a little kickstart from human interventions on land. Our programs influence the regional climate by capturing CO2, reducing local temperature and creating local rains.
Step 1 Dig and open up the soil
Prevent soil erosion
In dry areas, the soil is degraded and rainwater can no longer infiltrate into the ground. It evaporates or causes erosion and flooding and washes away the remaining fertile soil. By opening the soil rainwater can infiltrate and is available for vegetation again.
Step 2 Harvesting the rains
Make best use of the water
Almost everywhere on our planet it rains, even in dry areas. Using ancient water harvesting techniques and recent innovations rainwater can enter the ground again. We work with many different techniques that jumpstart mother nature and re-green the land.
Step 3 Returning the natural vegetation
More vegetation means more rains
By allowing rainwater to infiltrate into the soil, seeds will sprout and vegetation returns. To increase biodiversity and improve the livelihood of communities we complement this with planting trees, improved agriculture and agroforestry.
Step 4 Restoring the water cycle
An upward spiral
The restored vegetation brings more moisture into the air, which helps to create clouds and restores the water cycle.
Step 5 Creating more green with a little green
Green areas growing towards each other
We restore degraded landscapes in a series of projects that form a ‘Hydrologic Corridor’. Due to the scale and the locations, these projects not only have local benefits, but also positively impact the regional climate.
Step 6 Greener land makes a cooler planet
Trees and plants are the air-conditioning of our planet, that’s why it’s important to restore degraded lands. It has been calculated by the UN that 2 billion hectares of degraded land is restorable. This is almost twice the size of Europe!
Our ultimate goal is to restore these areas, but we can’t do this alone. Let us all pick up the shovel and re-green the land to cool down the planet!
Save the world with a shovel
Our iconic shovel stands for bold, unprecedented action; less words, more results, less debate, more inspiration. As a symbol for climate action, our shovel turns dry lands back into healthy soils and thriving farmlands and ecosystems. With our movement we inform, inspire and activate the world to act. We do this through campaigns, ambassadors, events, and art.
“Dig deep within your heart and join me in starting a green revolution. Justdiggit!”
Nobel Peace Prize winner and Justdiggit’s Patron Desmond TutuDigg in!
Our main partnersSee all our partners
Havas Lemz are the winners of the 2014 Grand Prix and marketing man of the year Netherlands. Lemz develops the concept and big idea for the new Justdiggit campaign and mobilizes its network to support distribution.Visit website
Stroom is a media advisory and buying agency that is one of the strongest supporters and sponsors of Justdiggit. They provide Justdiggit with free media space through their network, which includes most of the national media channels.Visit website
Kinetic is the biggest Out of Home media agency of The Netherlands. Kinetic supports us with media space, network and creativity in regards to campaigns and media. Together with Stroom they are the backbone of our media campaigns.Visit website
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