In close collaboration with designer Antoine Peters and the Dutch denim brand Kuyichi Pure Goods, we developed fashion statement T-shirts! Contribute to a better climate by buying your own sustainable Tee at the online shop of Kuyichi.
The T-shirts are made of organic cotton, environmentally friendly printed and manufactured under fair conditions for people and nature. By wearing the Tee you contribute to the re-greening of the earth and a better climate. The profits of the T-shirts, which are available in both women’s and men’s collections, benefit our landscape restoration projects.
01
The all-over print is designed by Antoine Peters. It is a result of his love for prints and will to contribute to a better environment.
“It is foremost a design that people can wear because they find it beautiful, but when you come closer you’ll discover different icons. This makes the T-shirt a conversation starter. It secretly is a fashionable infographic that shows the different steps in the re-greening projects of Justdiggit.”
The beautiful pictures are by the hands and eye of amazing photographer Marc Haers and styled by Inez Naomi. The concept also shows the different stages of the landscape restoration projects of Justdiggit. The tees are shown by influencers and models Jordy Casteleijn, Merrel Westhoff, Sauka Pedro Ali, Celeste van Joost and Elke Salverda.
02
Growing paper label
To let you experience the feeling of a green environment, the T-shirts are provided with a ‘growing paper label’.
“Plant this label, enjoy the forget-me-nots that will flourish and then think about the importance of a green earth! “
Says Peter Schuitema, Kuyichi.