Our shovel stands for countless opportunities, it turns dry lands back into healthy soils and  deserts into farmlands. The iconic shovel deserves to be seen. 

That’s why we asked twelve artists, designers and painters to design and create their own version of our shovel.

Albert Niemeijer

Albert Niemeyer The “Dutch Picasso’ has been drawing ever since he was inspired by various artists at a very young age. After graduating from graphic school in Eindhoven he began working at various zoo’s, where he cared for ánd painted the animals precisely. Later on, he started to experiment with other, more free styles of painting, clearly inspired by the Cobra-artists.

He packaged the Justdiggit shovel as if it has had water damage to show the traveling aspect of the project and the simplicity in which Justdiggit recovers the earth. “Water is literally attached to the shovel when used.”

Marianne Naerenbout

Marianne Naerebout Inspired by Curaçao, where Marianne grew up, she paints as colorful as it gets.  Once back in the Netherlands, she studied to be a teacher and later on the Academy of Arts in Breda. Her search for color brought her to Oman where she discovered herself as an artist. Hereafter she moves to Syria where the scents, colors and people made her feel at home. After a few more international moves and a period of stay in America. She now lives and works in the Netherlands, Italy and Tanzania.

Marianne painted in the Justdiggit shovel in her beautiful and iconic colorful way.

Gerdine Duijsens

Gerdine Duijsens The work of Gerdine balances on the line between figurative and abstract. As she states on her website: ‘Mostly it is abstract with figurative elements’. Born and raised in Utrecht, she first enrolled in the Artibus Academy in the Dutch city. After a short period of time, she realized this was not the place where she could make the figurative work she wanted to. Later she attended the ‘Academy voor Schone Kunsten’, in Arendonk, Belgium, where she laid the foundation for her current style.

Gerdine Duijsens is very well known for her collection called ‘Dining Scenes’. Showing the mildly abstract painted figures enjoying food and drinks. Her shovel fits right in this collection. Showing a dining scene, stating: ‘food and drinks for all’.

Roos van der Meijden

Roos van der Meijden Modern and realistic. That is how the art of Roos van der Meijden is described. In 2001, she graduated from the Royal Academy of Art, The Hague. She is excellent in painting views and interiors. In 2011 she is recognized as the (Dutch) Talent of the year, as a part of the Artist of the year  awards.

The shovel she decorated is serene and kept the most natural of all. The fantastically realistic beach view accompanies the poem in the picture frame underneath.

Rineke Kop

Rineke Kop ‘Painting is looking for powerful simplicity.’ Rineke’s website states. Layers of acrylic paint make her paintings lively, this way she uses the paint to communicate with her. Her art is abstract, colorful, full of feeling and expression. The spectator of her paintings can expect to experience a feeling of recognition, of lost memories, of surprise, when looking at her work.

Clemens Zalm

Clemens Zalm sees the beauty in tree-stumps and wreckage. He is a multidisciplinary artist who looks at the items in his environment as rewarding materials that is is able to combine in such a way it creates an interesting integrated entity. Clemens is fascinated by organic and structural forms, straight out of nature, like rock formations and rivers. As well as fabricated forms such as plastics.

‘I’m not a photographer’ he says on his website ‘I paint with photography’.


Juliette van Bavel Purity, light and movement are the main principles in the work of artist Juliette van Bavel. You’ll find these themes both in photography, paintings, sculptures and poetry as a result of Juliette’s past as a ballet dancer. Her website states: ‘The power to use the possibilities and limitations of your body is the language of the dancer. These possibilities and impossibilities can broken open as an artist and instantly converted into shape’.

Willem Verburg

Pipsqueak was here!!! They have chosen this name for an important reason. It describes exactly what they are, small, insignificant, yet loud and presumptuous, working on their little voices to be heard. There are two of them, working together in various fields of art. They try to be influenced by everything they see, hear or feel and create our own twisted vision on all big and small issues that seem to demand our attention. Pipsqueak Was Here!!! is determined to make something out of this hotchpotch pile of interesting by-products of human presence.

Rob Thuis

Theo Mackaay studied at the Gerrit Rietveld Academie in Amsterdam and later the rijksacademie in Amsterdam, where he monumental classes followed. The work of M is characterized by Classic primitive forms, often of animals, warriors or women, which he modified to deformeerde figures, so the realistic forms transcend. Incidentally, this does not mean that he is not a realistic conventional images has created.

His most famous image is arguably the golden calf. This film price was designed by him and for decades one of the most famous sculptures in the Netherlands every year, since these will be issued

Antoine Peters

Antoine Peters Artist and fashion designer Antoine Peters is sure to deliver a unique Justdiggit shovel. He is well known for his project ‘A sweater for the world’; an enormous two-person sweater designed with the aim of bringing together as many different individuals as possible. His work is conceptual and wrapped in surrealism and playfulness. Pop culture and it’s mechanisms is a great source of his inspiration. He stretches the concept of fashion by playing with perception, space and interaction.

Coming soon

Rob Thuis Visual designer Rob Thuis creates art in a wide array of forms. Whether it’s an installation, performance, painting or animation, the main theme in his work is always to change the experience of the people in the room, watching his art. The interventions he creates in a certain space are done in a way which is to oversee each individual as he doesn’t want anyone to feel lost.

The main resources which he uses are slides, light and projections.