It’s becoming more and more known that nature based solutions are THE way to reverse climate change. To spread this message even faster, we develop positive awareness campaigns. And because we are in a bit of a hurry, we have developed five different campaigns in four different countries this fall! Did you spot them already?
Take a look at all the campaigns over here ->
GROUNDbreaking news: Justdiggit’s Regreening platform!
From now on you can invest in a greener and cooler climate by working together with a farmer in Kenya and seeing the result directly. With our new Regreening platform developed in collaboration with our partner DEPT Agency!
By registering on the Regreening platform you can buy your own unique bunds. Bunds – which we also like to call earth smiles – are moon shaped pits that collect rainwater in dry areas. With this you ensure regreening and directly support an African farmer who digs the bunds. A true win-win situation! After digging, you will receive a photo of your bund and regular updates. This way you can follow the regreening closely!
Curious? Digg in! –>
Timberland and Justdiggit partnership will bring back 10 million trees in Tanzania
Timberland and Justdiggit partnership will bring back 10 million trees in Tanzania!
As part of its pursuit of a greener future, Timberland today has announced a bold commitment to plant or grow 50 million trees worldwide over the next five years, helping to fight the effects of climate change and build stronger communities.
Read more ->
Out of Home advertising
Some of the Tanzanian villages that practice Kisiki Hai are promoting the regreening method through Out Of Home (or ‚On My Home‘?) advertising.
‚Kijanisha Dodoma Iwe Poa‘ means ‚A greener Dodoma is a cooler Dodoma‘.
Partner of the UN Environment Programme
We are honoured to announce that Justdiggit became an official partner of the UN Environment Programme! As the UN Declared 2021-2030 as “Decade of Ecosystem Restoration”, we decided to work together on launching a worldwide regreen revolution. Let’s work in name of the UN Decade of Ecosystem Restoration!
This is a story about elephants, bees and grass seed banks. Sorry? Let’s start this story by telling you that the Maasai women groups are doing a great job in managing the grass seed banks, but have problems with elephants trying to get in the banks. Elephants like to eat the grasses and unfortunately damage the fences. Now, here it comes: By hanging beehives on the fences they will stay away, because elephants are terrified of bees!
Organization Safe the Elephants came up with this innovative solution! They developed and ensured the funding of the beehive fences for the grass seed banks!
Read more about these fences and their additional benefits ->
A large part of our champion farmers have reached a new regreening level! They have followed a 5-day intermediate training. And they were eager to learn!
Besides improving their Kisiki Hai skills to bring back trees, the farmers learned about monitoring and evaluating the growing trees, they learned the new techniques Fanya Juu and Fanya Chini and they further developed their leadership and training skills. This allows them to transfer their knowledge of regreening even better to the other farmers!
Curious about Fanya Juu and Chini? Read it here >
New movie roadshow
After a successful first movie (that reached 324 villages and about 200,000 people in the Dodoma region in Tanzania), it’s time for a follow-up! We’re going back to the villages in Dodoma with a new road show.
In Kisiki Hai I we introduced the farmers to the regreening technique Kisiki Hai (translated from Swahili: living stump), in the second part a clear sequel in which we go deeper into the techniques and where we can already show the first success stories.
A film by Justdiggit and LEAD Foundation
Directed by Wild Tree Video Productions
Earth smiles :)
Two Maasai communities have dug 6,400 bunds in Kenya 1.5 months ago and it’s already paying off: the area is regreening and this will spread, because the roots soften the earth, which can capture and hold the rain.
That’s why we also like to call them ‚earth smiles‘! Not smiling yet? By adding them to the total number of earth smiles dug within our regreening project areas, we went over the number of…. 80,000!
Justdiggit in the Tanzanian The Guardian!
Our re-greening was spotted by the Tanzanian The Guardian! In an extensive article they described how we, together with the local communities, restore degraded landscapes and how we use media and communication to inspire and activate an entire generation to start re-greening.
Curious about the whole article? Read it here ->