July 22, 2021

Alight Media and Justdiggit partner up

Alight Media and Justdiggit partner up

Alight Media, one of the UK’s fastest-growing OOH media owners, is Justdiggit’s brand new media partner. They will help to promote and support our regreening revolution.

The out-of-home (OOH) media owner has opted to support Justdiggit as its international charity partner after a company-wide nomination and selection process. The Alight Media team will be fundraising throughout the partnership as well as raising awareness via its fast-growing national OOH network which engages a quarter of the UK’s adult population, every fortnight, through more than 1,500 OOH advertising sites.

Alight Media and Justdiggit partnership announcement

Matthew Dearden, Founder, and CEO, Alight Media, said:
“When we set up Alight Media our aim was to build a media company with a difference, a company that truly cares and works hard to leave the world a better place. I am delighted that our whole team was involved in both nominating and selecting Justdiggit. With climate change threatening humanity, we are conscious of our impact in all areas of our business and I’m proud that we will also now be raising funds as a team and promoting the Justdiggit mission.”

Stuart Taylor, UK Country Director, Justdiggit, said:
“This is an exciting partnership for Justdiggit and will make a real difference through their fundraising efforts but also by raising awareness for the work we do through their national OOH network. If we bring back nature by applying cost-effective nature-based solutions, we can mitigate global warming by 37%. By restoring degraded land, we deliver practical, cost-effective, and scalable programs in East Africa. The benefits include improving livelihoods, restoring ecosystems, bringing back wildlife, and cooling down the planet. We have been really impressed by the desire of the whole team to get involved in our mission and we are delighted that Alight Media is joining the regreen revolution!”

About Alight Media
Alight Media is the fastest growing UK out-of-home media owner, challenging for a brighter out-of-home. They help advertisers achieve truly national reach across the UK by bringing previously overlooked areas to light. Their estate combines high-quality digital infrastructure, with true flexibility for brands, alongside the proven strength of classic formats. Reaching 14 million adults across the UK every two weeks, they operate over 1,500 sites, with digital 48 sheets, digital six-sheets, and classic six-sheets.