Justdiggit believes it is time to share positive and hopeful insights when it comes to climate change. People must be aware that we can restore ecosystems and that solutions exist.
Brand new campaign
After the huge success of our 2016 campaign where we received almost € 7.000.000 of in kind media value for free, we now announce you our 2017 campaign.
In this commercial we show the results of one of our projects in Kenya, after only 8 months time. Can you imagine how this will look next year?
Developed free of charge by Havas Lemz, Studio de Keuken, The Ambassadors and our ambassador Floortje Dessing as the special voice over.
English version will follow soon.
Two years of exclosures in Amboseli
Unbelievable what two years of so-called exclosures can do! We’ve visited the Daraja la Mbao exclosure (Parks Canada Plot) in January 2015 and recently in May 2017, the trees have grown a couple of meter and the difference before the exclosures is enormously.
Temperature difference on the ground
With a special thermal camera we made some pictures of the regreened areas in Kuku. Here you can actually see that the parts covered with vegetation are much lower in temperature. Cooling down in progress!
Justdiggit wins Rabobank pitch with Planet Bank coalition
With great pride we announce that we have won the pitch for Rabobank with Planet Bank last week! Planet Bank consists of Havas Lemz, Universal Music, Alterra and Justdiggit. We are very thankful for this opportunity to create impactful and meaningful work for both the bank ánd society. We share our first place with DoenDenkers and can’t wait to start working together.
Air Miles Charity Partner
From June 1 2017 Justdiggit has become an official charity partner of Air Miles. Air Miles is the oldest and largest national loyalty program in The Netherlands and has millions of participants. Air Miles allows consumers to save and redeem Air Miles at many different well know Dutch retailers with attractive redemption options. Justdiggit is proud to be part of their program!
You can donate your Air Miles easily to Justdiggit. With only 1.200 Air Miles you can already re-green 100 m2 and with 60.000 Air Miles you can re-green an entire soccer field!
So if you live in The Netherlands make sure you (re)activate your Air Miles card and start saving Air Miles to help create a greener and cooler planet. Are you already saving Air Miles? You can easily donate them here to Justdiggit.
Let’s make some miles together!
Spot the difference in Kuku
We just came back from Kenya and look what we saw! Green everywhere! The raining season has just begon and we are very excited to already see the results from our effort.
NRC Charity Awards Nominations
We are nominated for the NRC Charity Awards! The Dutch Newspaper NRC launched these awards to support charities to reach a bigger audience and attract more donors.
Every nominated charity will work together with students at the Willem de Kooning Academie to create a communication campaign. These new talents are guided by creatives Pim Gerrits and Maarten van de Vijfeijken. We are already happy with this nomination, but with their support we are going for the main prize!
Fantastic news! Justdiggit has teamed up with the Sustainable Development Goals (SDG) Charter . This is a collaboration of Dutch businesses, NGOs and the government that work together to tackle global issues and meet the Sustainable Development Goals.
As the Justdiggit projects have a direct and positive impact on many of the goals, we are proud to be part of this charter!
Have a look here for the SDGs we contribute to!
Last October we have signed a Memorandum of Understanding (MoU) with the government of Tanzania. At the end of January we have visited the area and researched where to develop our first project as part of the Hydrologic Corridor.
It is in the Mtanana area in the Dodoma region of Tanzania. This is a dry area where the farmers do small-scale farming and keep livestock. Crop yields are currently under pressure and there is overgrazing. There is little rain, and when it rains it is often very intense making it impossible to infiltrate in the soil; it flushes away the fertile soil, and causes erosion and down stream flooding.
It is clear that we have a lot of work to do! Our planning is to start this summer with re-greening, Read more about our Tanzania project.
New Advisory Board Member
We are very proud to announce a new member of our Advisory Board: Dennis Kuperus – CEO Kinetic Benelux & Nordic and Global Head of Innovation.
Find out more about our new member!