Our Mission

We are on a mission to inspire millions to take action to regreen degraded landscapes in Africa

Regreening African landscapes: Green
and cool.

Imagine being able to inspire millions of subsistence farmers to restore their degraded lands, using proven nature-based solutions.

Can you imagine the enormous effects this will have on crop yields, household income, biodiversity, water availability, the regional climate and climate change globally?

And could this be done, instead of moving slowly from one area to the next on the ground, by motivating everyone together in one interconnected, international movement? One that brings together other INGOs, governments and companies, and one that connects a farmer in Senegal with another in Malawi?

At Justdiggit, we’ve made a promise to the planet to regreen Africa within the next decade, and our goal is to inspire and empower people all over the world to join us.

Scaling up landscape restoration and regreen African landscapes

Our work includes combining landscape restoration techniques with the power of media and communication, data, and mobile technology. Our restoring efforts are powered by our network of the largest international media organizations in order to scale up. We partner with local, national and international organizations and initiatives.

Why Africa?

Africa is home to an extraordinary range of ecosystems, landscapes, and biodiversity. While many regions face challenges related to land degradation, the continent also holds the greatest potential for ecological restoration anywhere in the world. Across its diverse countries and communities, there are countless opportunities to protect and revive some of the planet’s most treasured natural environments. That’s why we focus our efforts across Africa.

Empowering farmers through regreening programs

In all our landscape restoration programs on the ground, we look for the best ways to closely cooperate with local partners and communities. A clear socio-economic benefit for them is also encouraged with each intervention so that we can ensure the programs are sustainable.

Farmer practising Treecovery in Singida, Tanzania

Igniting a Regreen Revolution

Watch our story

If we want to cool down the planet in one decade, everyone needs to be in on the change. Our goal is to inspire, unite and empower an entire generation, growing a landscape restoration movement.