Other Dutch campaign activities
Event: the Raindance Project
Since there is no movement without rhythm, we launched The Raindance Project: a series of simultaneous biennial live concerts, to celebrate and showcase the potential of landscape restoration to the world – and to raise funds for our projects in Africa. The festival was held simultaneously at three different locations (Kenya, Tanzania, and the Netherlands), and all locations were live connected to one another, to bring together one movement and celebrate regreening together.
Due to COVID-19, we were forced to put the Raindance Festival on hold until further notice.
Educating kids with Meester Boy
Primary school students are the first generation to really face the consequences of climate change and the generation to do something about it.
Meester Boy teaches children all about the importance of CO2, soil, water, biodiversity, and Justdiggit’s solution to climate change. With this knowledge, we hope to inspire and motivate children to become part of a green revolution!
Influencers trip to Tanzania and Kenya
We work together with social influencers, reaching out to a newer, younger target audience, to share our work and the importance of regreening.
In 2019 we partnered up with Influencer Marketing Agency (IMA). With them, we organized a trip with influencers to visit our projects in Kenya and Tanzania, where they showed the world the potential of regreening. This led to a huge increase in social media following!