This is The
Decade of Doing
Join us
Hi, we are
Justdiggit.
We believe in the power of nature and in cooling down the planet together by regreening degraded land and bringing back vegetation. Our mission is to inspire millions to take action to regreen degraded landscapes in Africa.
To give nature a push, we empower and connect a movement of millions. So far, we’ve restored 475,000 hectares, brought back over 23 million trees, and built a grassroots movement that’s growing every day. We believe now is the time to speed up and scale up! No more talking. No more waiting. Dig in & cool down the planet with us!
Where our
roots lie
In May 2009, Dennis Karpes, impact marketeer and social entrepreneur, was introduced to Peter Westerveld, an artist and visionary, born and raised in Tanzania who had the mission to bring back green land in Kenya. Dennis was blown away by the results from regreening Peter showed him. He decided to join Peter’s mission and knew that water and food scarcity, ecosystem restoration, and climate change were to become the most important themes of the decade to come. His vision: to create a worldwide landscape restoration movement.
The first projects started under the name, “Naga foundation’ and after some pioneering years, Justdiggit was founded in 2014. What started as an idea turned into a reality and paved the way for a regreening movement in Africa.
Peter Westerveld’s passing in 2014 was a tragic loss for many. This made Dennis determined to continue working on the legacy that Peter had left and further develop the projects to achieve their dream of a cooler and greener planet. His creativity, vision, and neverending ambition have brought us where we are. With his support and inspiration, the team grew, and funders came on board supporting the further growth of regreening projects in Kenya and Tanzania. By the end of 2021, Dennis decided to step back from the organisation and take a new direction starting a youth movement for inner and societal transformation ‘Imaginal Cells’.
This is The Decade of Doing
Imagine being able to inspire and empower millions of subsistence farmers to restore their degraded lands, using proven Sustainable Land Management techniques.
Can you imagine the enormous effects this will have on crop yields, household income, biodiversity, water availability, the regional climate and climate change globally? And could this be done, instead of moving slowly from one area to the next on the ground, by motivating everyone together in one interconnected, international movement?
At Justdiggit, our mission is to regreen African landscapes within the next decade, and our goal is to inspire and empower people all over the world to join us.
The Justdiggit Story
Our Partners
From media agencies to international NGOs and businesses: only together with our amazing local & international partners and dedicated volunteers, we are able to scale up and make a positive climate impact.
All Partners
FAQs
When did Justdiggit start?
Justdiggit started in 2013, with our first pilot project starting in Kenya in 2015. And now, years later we set up a regreening movement consisting of many motivated people to work towards a greener future.
How many people work at Justdiggit?
Justdiggit has a total of 82 employees, working in Kenya, Tanzania, Senegal, the United Kingdom and The Netherlands.
Who are ambassadors for Justdiggit?
Justdiggit works with a group of enthousiastic ambassadors who help us spread the word. Our ambassadors include Tarikh Janssen, Floortje Dessing, Ben Pol, Simon Biyong, André Kuipers, Frida Amani and Thomas D.