Justdiggit to be featured in National Geographic

This week we had the absolute pleasure of welcoming National Geographic to our programme sites in Kenya in Amboseli, Chyulu, and Kuku. Why? Because Justdiggit has been selected to be featured in their worldwide Soil Extinction project!

What this project is about

It’s a huge honour – and an incredible opportunity – to bring our mission and the inspiring stories from our regreening sites to an international stage. The feature will spotlight one of our team members or one of the amazing women from the grass seed banks. The team behind the project, photographers John and Annie, are working on something truly special: a global story about the ground beneath our feet and how we feed ourselves.

As John explained:

“We may only have 40 to 60 harvests left before our soils can no longer feed us. Desertification, climate change, and intensive farming practices are all driving soil extinction. This project is about showing that reality – but also about the solutions.”

Instead of focusing on conflict, their work looks at the issues that can lead to it: loss of fertile land, inequality, and climate change. Soil connects all of us. As John put it beautifully:

“We come from the soil, and we will return to it. We must care for topsoil, because this is the only planet we can live on.”

This project is truly worldwide. The two have already been to or will still visit places like North America, Brazil, India, Nigeria, Ukraine, China, and Spain. And right in the middle of this global journey, they’ve chosen to feature our Justdiggit sites – a powerful recognition of the work happening on the ground in Kenya.

Stay tuned…

The full feature will only be published in late 2026. That means the world will have to wait a little while – but we promise it will be worth it! For now, let’s celebrate this milestone together: a new way to bring our story and mission to the world.