Let’s do this: raising 10,000 Earth Smiles
We’re taking change into our own hands. That’s why we are relaunching our initiative to raise awareness for our water bunds – or, as we like to call them, Earth Smiles. We aim to raise 10,000 Earth Smiles to regreen an area of 1,240,000 m² of land! Langata is thriving now, because of this campaign in 2024, so now it’s time to do the same for Samburu County. Let’s create the good news together!
Tell me more!
Instead of watching the bad news, we are here to bring some good news. Together with your help, we want to highlight our water bunds project in Kenya. The impact of these efforts collectively contributes to the resilience of communities against climate change and environmental degradation.
Why we need your help
Together, we can reach this ambitious target! Your donations will go directly toward digging water bunds, which are one of our most well-known landscape restoration techniques for combating environmental degradation. The urgency is real — nature sets the deadline, so let’s take action now!
For every Earth Smile you buy, you will regreen about 124 m² of land in Samburu County. This means that with our goal of 10,000 bunds, we will regreen 1,240,000 m² of land!
Get to know the landscape
Justdiggit, in collaboration with Westgate Community Conservancy (WGCC) in Samburu County and local communities, will dig the water bunds. Our regreening programme covers community lands within the Northern Kenya communities to promote conservation that supports both ecosystem integrity and community livelihoods.
This county is home to pastoral communities that rely on livestock farming as their primary livelihood. Samburu provides critical habitats and migration corridors for species including elephants, giraffes, and the endangered Grevy’s zebra, while supporting communities vulnerable to recurrent droughts.
Spotting Grevy’s zebras here is a very positive sign. This species differs from the more common Plains zebra (also known as Burchell’s zebra): they have narrower stripes, white bellies, and larger, rounded ears. Their presence in this landscape signals that nature is recovering and ecosystems are slowly being restored.
The importance of indigenous knowledge
The Samburu community’s deep cultural connection to the land plays a central role in our land restoration approach. Traditional knowledge, livestock grazing systems, and cultural heritage are recognised as key elements of ecosystem management and as important livelihood support and cultural preservation.
Want to get a deeper insight into Samburu County? Our award winning documentary The Land Smiles Back offers a look into the landscape, through the eyes of the community. See how they restore their land, using ancient hydro-technology. It highlights the importance of indigenous knowledge being passed on from one generation to the next.
Dig in and donate now to become a bearer of good news!