We’ve launched our new campaign: Make earth smile again!

We’re excited to share that our brand-new campaign Make Earth Smile Again is now live across Europe. With this new campaign, we’re spreading our message to help cool down the planet by regreening degraded landscapes in Sub-Saharan Africa. In this campaign, we show the Earth smiling again, quite literally.

Advert in Scotland

Justdiggit digs ‘earth smiles’: half-moon-shaped pits that catch rainwater, helping vegetation grow back and bringing green landscapes back to dry land. Each Earth Smile contributes to a green landscape and a happier, healthier planet. Do you want to make the earth smile again? You can do so by contributing to our regreening projects.

Throughout Europe these ads are now visible thanks to our amazing media partners who make this possible and help us share our message far and wide. Have you spotted us yet?