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Timberland and Justdiggit partnership will bring back 10 million trees in Tanzania!
As part of its pursuit of a greener future, Timberland today has announced a bold commitment to plant or grow 50 million trees worldwide over the next five years, helping to fight the effects of climate change and build stronger communities. This builds upon the 10 million they’ve already planted (since 2001).

Timberland and Justdiggit, as part of this commitment, have started a long term partnership that  will bring back 10 million trees in rural Tanzania between 2020 and 2025.

Justdiggit already started a large scale regreening program in Dodoma Tanzania in 2017 promoting and training Farmer Managed Naturel Regeneration (FMNR) techniques to 180.000 farmers that focus on growing millions of trees. See the Rainmakers III film on the impact of this Justdiggit program.

In the first half of 2020 with Justdiggit and Timberland start a joint program that will restore 10 million trees by 2025. This will have impact on hundreds of thousands of local people and farmers, food security, nature / biodiversity, water and climate (8 SDG’s in total) Timberland and Justdiggit about it’s new partnership:

Colleen Vien, Global Sustainability Director, Timberland:
At the heart of the Timberland brand is a core belief that a greener future is a better future. And we celebrate the power of trees and green spaces to improve the quality of our planet as well as individual well-being. That’s why we’ve made a commitment to plant 50 million trees around the world over the next 5 years. As part of this commitment, Timberland is particularly excited to partner with Justdiggit in support of their preciously needed regreening efforts in Africa. Nature needs more heroes like Justdiggit, making real and impactful change for a better world.

“Timberland is particularly excited to partner with Justdiggit in support of their preciously needed regreening efforts in Africa. Nature needs more heroes like Justdiggit, making real and impactful change for a better world.”

Together with partners Justdiggit regreens degraded landsthrough rainwater harvesting and FMNR techniques by empowering local communities in Africa. Regreening dry lands and bringing back millions of trees has strong benefits to nature, biodiversity, food security and climate (8 SGDs).

Wessel Koning, Director Global Business Development, Justdiggit:
“We’re proud to enter a partnership and start working together with Timberland and combine to create a greener future. Timberland is a positive global brand who has been a leader in social and environmental stewardship for decades.

In the first half of 2020 we will start a 5 year program and together we will bring back nature, millions of trees, to realize a greener future with strong benefits nature, people and climate!”


About Timberland

Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland is a VF Corporation brand.

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Mail. info@justdiggit.org

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