Digital Regreening report

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Information and results of Kijani

Building on a regreening movement, the Kijani app launched in Tanzania in August 2024 and is already making waves.

With thousands of downloads, it’s enabling people everywhere to join in restoring our planet, one action at a time. Here, we’re excited to share the early results—proof of a growing community united for a greener, healthier future.

10,000+
total app downloads
96%
starts onboarding
46%
of onboarded users recorded GPS locations to receive tailored advice
63 %
of total downloads are actual app users (who opened the app twice or more)
10
total regreening courses

Latest news

Outlook for the next months

  • Piloting the organisation accounts feature with five Tanzanian Farmer-Facing Organisations (FFOs). Based on learnings from the pilot, refine and scale the FFO accounts to improve usability and impact for partner organisations.
  • Collect and publish farmer testimonials through the Kijani App using media basket features to highlight farmer stories and successes.
  • Expand to Kenya with the official launch planned for this Autumn, including onboarding of Kenyan local Farmer-Facing Organisations.
  • Integrate a WhatsApp Chatbot (via DataSlush) to offer automated support on WhatsApp, improving user support.
  • Launch a new digital ad campaign with a stronger focus on promoting specific popular farming methods and practices.
  • Continue course optimisation based on user feedback and app analytics.
  • Enable farmers to share photos of their land and the implemented techniques, fostering peer learning and visual storytelling.

“Organisations always give education and disappear, but this is the better option. I can download the app and it stays on my phone. Now I have a better chance of learning today and tomorrow."

Farmer from Owerendeke village Arusha region, Tanzania

Contact us

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BE PART OF THE DIGITAL SOLUTION

We have launched Kijani in Tanzania, but don’t plan to stop there. We eventually want to make this the go-to regreening app for every single farmer in Africa! You can dig in with us by supporting with the required funding, or by sharing your expertise, network or enthusiasm with us. Feel free to reach out and become a part of our digital regreening movement.

Carl Lens

Carl Lens

Head of Digital Regreening