The Challenge: Climate Change
The Place: Africa
The Solution: Nature

The Challenge: Climate Change

Global warming is moving in fast. 

Earth is drying up. Our job is to reverse it, and there’s one decade to do it. We know it is necessary to keep the global temperature increase below 2°C, to stop irreversible damage to the planet that sustains us. We need to act together and we need to act fast.

dig in farmer

The Place: Africa

In Africa, 3.9 million ha of forests are lost each year*, and 65% of land is affected by degradation.

This results in increasing water and food scarcity, poverty, loss of biodiversity.  Worldwide, there are 2 billion ha of restorable land. Africa has the largest restoration potential of all continents on our beautiful planet, with the opportunity to protect and bring back biodiversity to some of the world’s most precious ecosystems.

*based on research by the UN.

giraffe kuku

The Solution: Nature

Luckily, we can turn things around!

Applying nature-based solutions to restore vegetation is the key to bringing down rising global temperatures. Plants and trees are the air conditioning of our planet: they remove carbon from the air and cool the surrounding area. Also, regreening and restoring degraded land positively impacts water and food security, biodiversity and creates a better life for millions of people and animals.

What we need to do, is to bring back nature and restore the planet’s balance. That is why we’ve partnered with the United Nations Environmental Programme, who declared 2021-2030 as the Decade on Ecosystem Restoration. Together we can make African land green, lush and cool by 2030.

pembamoto bunds before after

37% of the climate problem can be solved by applying nature-based solutions

Based on research by The Nature Conservancy
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Regreening to cool down the planet

At a local level. On a huge scale.

In our projects, we work closely with communities and local partners to restore dry land. Proven regreening techniques include rainwater harvesting (digging bunds), tree restoration (Kisiki Hai / FMNR), and developing grass seed banks. All our projects are owned and implemented by communities that live off the land.


The power behind Justdiggit

Justdiggit is all about a strong communication approach. We use communication to increase our impact in Africa, and to raise awareness of nature-based solutions worldwide. 

Through the power of communication, we inspire, educate and empower millions of subsistence farmers and pastoralists in Africa to start regreening their own land, improving their livelihoods and benefitting all of us. By regreening degraded land in Africa on a large scale, we can cool down the planet.



To truly understand how nature-based solutions transform entire landscapes, ecosystems and communities, you have to see it with your own eyes.

And that’s where we run into a problem: we can’t transport the entire world to our project areas. With this interactive experience, we found a solution. We decided to bring our regreening projects directly to you. Virtually, wherever you are. 

Our Impact

>400,000 ha

of land under intensive and extensive restoration

13.9 million

trees regenerated

300,000 +

semi-circular waterbunds dug

291 million

people reached globally with our awareness campaigns


grass seed banks

We are restoring >400 thousand hectares of land

Together with millions of farmers and pastoralists, we are restoring >400 thousand hectares of dry, degraded land. Bringing back vegetation has lots of positive effects on the climate, on the environment and biodiversity, on people and their livelihoods.

Kenia_Kuku_Before-After (2)

We brought back 13.9 million trees in five years

We bring back these forgotten tree stumps by using a technique called Farmer Managed Natural Regeneration (FMNR), or – as we like to call it: Kisiki Hai. This is more effective than planting new trees!

By regenerating those trees, we are able to restore the degraded areas and make these areas green and cool again.

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We dug over 300 thousand bunds

Bunds (or as we like to call them: “earth smiles”) are semi-circular shaped pits that capture rainwater.

They are dug in our project areas in Africa in order to capture rainwater that will otherwise get washed away over the dry, barren soil. By digging bunds, we can regreen a large area in a very short amount of time, benefiting biodiversity, nature, people and – eventually our climate.

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Inspire, unite & activate

If you want to make a global change, you need to be everywhere: news, ads, social channels, conversations, and above all in people’s hearts and minds. To do this, we use the power of media and communications, to build awareness and understanding and to show that together we can have a positive and significant impact on climate change.

Our global online and offline awareness campaigns are developed to promote nature-based solutions and to inspire, unite and activate an entire generation and grow a landscape restoration movement.

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A total of 12 grass seed banks in our programs

Within our grass seed banks, Maasai women grow, harvest, and sell grass (hay) and seeds. They make an income by selling them on local markets or to organizations. The grass seed banks form an oasis of green in the barren surroundings, and the hay the women harvest is food for their livestock in dry seasons.

In total we have 12 grass seed banks in Kuku and OOGR, Kenya.

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tanzania tree

Women applying Kisiki Hai, Tanzania