Our Impact Solutions

“37% of the solution to Climate Change lies in nature” (Source: Nature Conservancy) 

Through Justdiggit’s nature-based solutions, new vegetation is created and carbon is taken out of the air into the plants, trees and the soil. With these programs, we can help companies with their carbon footprint compensation. But the impact of Justdiggit programs go beyond carbon sequestration. By restoring ecosystems, we simultaneously regreen a given amount of land, restore trees, harvest rainwater, boost the biodiversity in the area and enhance the livelihoods of local communities. These combined impact metrics represent several of the United Nations SDGs.

With the support of a brand or corporation, Justdiggit regreens dedicated areas in Africa. It is possible to regreen a specific area in Africa that can be seen on Google Earth. This area will transform over time from dry, degraded land into green, fertile land.

The size of a specific city, province or other area or landmark that is relevant to your brand or company is expressed in m2 or hectares, and has an impact on 8 SGDs. Companies receive regular impact reports consisting of photographs, drone video footage and sometimes interviews with local people. The impact metrics are ‘carbon sequestered’, ‘area regreened’, ‘water replenished’ and ‘people empowered’.

Partner examples: GreenChoice (see press release – regreening the size of Rotterdam centre in Kenya) and Webfleet Solutions, a Bridgestone company, with whom we are regreening an area 4x the size of Amsterdam centre in Tanzania (see press release).

Justdiggit has developed and implemented unique but proven scalable methods to regreen large plots of dry, degraded land in Africa with positive impact on climate, nature and people. One of these methods is Farmer Managed Natural Regeneration – or FMNR – where we inspire, educate and mobilize millions of farmers to improve their own farmlands by restoring native tree species.

To see how this works, watch our short video or our documentary Rainmakers III – 15 min. Partner examples: Together with Timberland we bring back 10 million trees in rural Tanzania (see press release).

By making the regreening impact tangible, you can directly link the relevant impact metrics of your choice to your product or services. The impact can be communicated directly to your customers, clients, suppliers or other stakeholders. Metrics that can be communicated are carbon sequestered, area regreened, trees brought back, litres of water saved and people empowered. In the face of a global climate emergency, we believe the time has come for a ‘marketing dollar’ to be an ‘impact dollar’ at the same time, offering relevant climate impact to your customers. Contact us to find out more about what we can do with you for your ESG goals?

Partner example: See the B2B customer facing platform Green Your Fleet we’ve built together with Webfleet Solutions, a Bridgestone company. This platform can help thousands of international customers offset their carbon emissions and at the same time restore nature and help local people.

A greener land provides many opportunities for the local people and communities. Justdiggit works to educate and mobilize predominantly subsistence farmers living on under $2/day to regreen their land. By regreening their own land, the local communities have better water and food security. As a result of regreening, crop yields can increase by 16% and household income by 33%. We also train farmers to become champion farmers so they can teach other farmers, we organize so-called movie roadshows, to inform and educate communities on the ground, and we also spread the work through mobile technology.

See an example of regreening with FMNR from a farmer’s perspective here.

At Justdiggit, we are experts in rainwater harvesting. We have combined ancient techniques with modern science and have captured billions of litres of rainwater by bringing them back into the soil and watershed through the semi-circular water bunds – the simple yet magical solution we have been facilitating for the last decade, hence our name – Justdiggit! Other nature based solutions, such as tree restoration through FMNR, also impact the soil, making it much easier for rainwater to enter the ground and stay there.

Justdiggit and Timberland are engaged in a global partnership from 2020 to 2025, to bring back 10 million trees in Tanzania through FMNR! This amount of trees will sequester huge amounts of carbon, impacting climate change, saving billions of litres of water. It will also positively impact the livelihoods of hundreds of thousands  of people as these trees are planted on farmlands, improving the soils and crop yield. See partnership press release here.

Justdiggit and Caterpillar are both digging to build a better world! Justdiggit’s SDG impact areas are closely aligned with the goals that Caterpillar and Caterpillar Foundation have, from SDG #1 No poverty, to SDG #13 Climate Impact. They have supported both Rainwater harvesting programs in Kenya and have helped to restore millions of trees through FMNR programs in Tanzania!

Tony’s Chocolonely is one of the most sustainable brands in the Netherlands and the most sustainable chocolate brand in the world. Justdiggit & Tony’s have a longstanding partnership where Justdiggit offsets the entire Company Carbon Footprint (through Verified Carbon Offsets) by making dry lands green again, helping farmers to improve their crop yield and income.