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September 12, 2023

Sustainability in action: blowUP media extends its partnership with Justdiggit

One of our longest-running and most successful partnerships has just entered a new phase. blowUP media, part of Ströer, announced they will extend their collaboration with us. We’re very happy with this news, because thanks to blowUP media, we are able to regreen even more land in the future!

BlowUP media 

blowUP media Benelux and Justdiggit have been partners since 2014. Thanks to blowUP media we’ve been able to share our awareness campaigns in 16 major European cities in the last few years. This means we’ve reached millions of people with our green message as a result of this partnership.

Extending our partnership

blowUP media has announced that they are extending this successful partnership. From now on, they will compensate their media campaigns by investing in our regreening projects. In addition to this, they will make a financial contribution to one of our Treecovery projects in Tanzania on a yearly basis. 

Additional transparency 

To make emissions from media deployment transparent to customers, blowUP media will use natureOffice certificates that quantify and provide insight into CO₂ emissions. After an extensive and independent audit, the certificate they receive confirms the total emissions that will be offset by blowUP media. Furthermore, they ensure that Justdiggit has been officially recognised by natureOffice as a Plus project. This means that blowUP media can support our project together with their clients and partners. 

“blowUP media has been a partner of Justdiggit since 2014, where we help them pro bono in spreading their green message to an audience of millions. Our awareness campaigns can be seen at all our locations in the Netherlands and Belgium, and since April 2021 also on digital screens in Germany and the UK. Premium Plus also stands for taking responsibility by creating more sustainable choices and options for everyone in the chain. With Justdiggit as a Plus project, we are really trying to make our customers and partners part of something bigger when deploying our media assets,” said Ernst Vos, CCO of blowUP media Group.