An immersive documentary


Let's cool
down the planet,

We are on a mission to regreen African landscapes and cool down the planet. Together with millions of farmers, and together with you.

All of us are living in a global climate crisis. Our planet is warming fast. Luckily, there is a solution: If nature is brought back by applying cost-effective nature-based solutions, we can mitigate global warming by 37%! This will benefit nature, biodiversity and people everywhere, and help cool down our planet.


Our story

Take a look at
our impact


hectares under land restoration

18.7 million

trees recovered


water bunds dug

291 million

people reached globally with our awareness campaigns


grass seed banks

We are restoring over 430 thousand hectares of land

Together with millions of farmers and pastoralists, we are restoring over 430 thousand hectares of dry, degraded land. Bringing back vegetation has lots of positive effects on the climate, on the environment and biodiversity, on people and their livelihoods.

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Before/after in Kuku, Kenya.

We brought back 18.7 million trees in five years

We bring back these forgotten tree stumps by using a technique called Treecovery, also known as Farmer Managed Natural Regeneration (FMNR). This is more effective than planting new trees!

By regenerating those trees, we are able to restore the degraded areas and make these areas green and cool again.

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Farmer practicing Treecovery in Dodoma, Tanzania

We have dug more than 450 thousand water bunds

Bunds (or as we like to call them: “earth smiles”) are semi-circular shaped pits that capture rainwater.

They are dug in our project areas in Africa in order to capture rainwater that will otherwise get washed away over the dry, barren soil. By digging bunds, a large area can be regreened in a very short amount of time, benefiting biodiversity, nature, people and – eventually our climate.

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Bunds in Kuku, Kenia

Inspire, Unite & Activate

If you want to make a global change, you need to be everywhere: news, ads, social channels, conversations, and above all in people’s hearts and minds. To do this, the power of media and communications build awareness and understanding and show that together we can have a positive and significant impact on climate change.

Our global online and offline awareness campaigns are developed to promote nature-based solutions and to inspire, unite and activate an entire generation and grow a landscape restoration movement.

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Movie Roadshow in Tanzania

A total of 20 grass seed banks in our programs

Within our grass seed banks, Maasai women grow, harvest, and sell grass (hay) and seeds. They make an income by selling them on local markets or to organizations. The grass seed banks form an oasis of green in the barren surroundings, and the hay the women harvest is food for their livestock in dry seasons.

In total we have 20 grass seed banks in Kuku, South Rift, and Amboseli in Kenya and in the north of Tanzania.

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Maasai women in grass seed bank in Kenya

Kisiki Hai Treecovery

Making dry land
green again The solution

Our focus is where we can have the most impact: Africa. Our approach is to inspire and empower millions of subsistence farmers to regreen their land. The ripple effects of regreening Africa will benefit nature, biodiversity and people everywhere, and help cool our planet.

Our Projects

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we’re faster

Discover how you can help in cooling down the planet

We are on a mission to regreen Africa in the next 10 years, together with millions of farmers, and together with you. This is the decade of doing. Join us. Dig in. Cool down the planet.

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Justdiggit is supported by a global network of brands and organizations that help us in our mission to cool down the planet.

All Partners