Regreening project
Kuku, Kenya
Kuku, Kenya
Cooling Down
the Planet
Together
2018
2022
Let's cool
down the planet,
together
We are on a mission to regreen Africa and cool down the planet. Together with millions of farmers, and together with you.
All of us are living in a global climate crisis. Our planet is warming fast. Luckily, there is a solution: If nature is brought back by applying cost-effective nature-based solutions, we can mitigate global warming by 37%! This will benefit nature, biodiversity and people everywhere, and help cool down our planet.
Our story
We are restoring over 380 thousand hectares of land
We brought back 14 million trees in five years
We bring back these forgotten tree stumps by using a technique called Treecovery, also known as Farmer Managed Natural Regeneration (FMNR). This is more effective than planting new trees!
By regenerating those trees, we are able to restore the degraded areas and make these areas green and cool again.
We have dug a total of 315 thousand water bunds
Bunds (or as we like to call them: “earth smiles”) are semi-circular shaped pits that capture rainwater.
They are dug in our project areas in Africa in order to capture rainwater that will otherwise get washed away over the dry, barren soil. By digging bunds, a large area can be regreened in a very short amount of time, benefiting biodiversity, nature, people and – eventually our climate.
Inspire, Unite & Activate
If you want to make a global change, you need to be everywhere: news, ads, social channels, conversations, and above all in people’s hearts and minds. To do this, the power of media and communications build awareness and understanding and show that together we can have a positive and significant impact on climate change.
Our global online and offline awareness campaigns are developed to promote nature-based solutions and to inspire, unite and activate an entire generation and grow a landscape restoration movement.
A total of 12 grass seed banks in our programs
Within our grass seed banks, Maasai women grow, harvest, and sell grass (hay) and seeds. They make an income by selling them on local markets or to organizations. The grass seed banks form an oasis of green in the barren surroundings, and the hay the women harvest is food for their livestock in dry seasons.
In total we have 12 grass seed banks in Kuku and OOGR, Kenya.
Making dry land
green again
The solution
Our focus is where we can have the most impact: Africa. Our approach is to inspire and empower millions of subsistence farmers to regreen their land. The ripple effects of regreening Africa will benefit nature, biodiversity and people everywhere, and help cool our planet.
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Justdiggit is supported by a global network of brands and organizations that help us in our mission to cool down the planet.
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