MOVEMENT

Justdiggit creates positive global on- and offline awareness campaigns and education programs to inspire, unite and activate an entire generation to cool down our planet.

01

Promoting our solution to the world!

Campaign

We reach millions of people directly online and through TV, Out-of-Home and radio.

To realize this we work together with some of the best media companies worldwide. In 2016 alone we have received almost €7,000,000 media value for free! This means your donation money goes straight to our projects instead of advertisement!

02

Desmond Tutu
André Kuipers
Floortje Dessing
Amara Onwuka
Reinier van den Berg
Jonathan Karpathios

Desmond Tutu

Ambassadors

Archbishop Desmond Tutu is a South-African social rights activist.

He has been fighting for equal human rights for many years. For his efforts against apartheid, he received the Nobel Peace Prize. He is the patron and tireless ambassador for Justdiggit and tells the world to join the green revolution.

“Dig deep within your heart and join me in starting a green revolution. Justdiggit!”

André Kuipers

Ambassadors

Dutch Astronaut André Kuipers saw the beauty and vulnerability of our planet from space. The realization that a sustainable future is something we can only create by protecting the limited natural resources on Earth, led him to support Justdiggit.

As ambassador he supports us in our educational program and is the voice of our campaign.

Floortje Dessing

Ambassadors

Travel writer, producer and presenter Floortje Dessing has seen the beauty of planet Earth in many different places, as she travelled the world to show beautiful destinations. During these trips, she noticed that some parts of the world clearly degrade.

Floortje supports Justdiggit to stop the decay of these areas and to see them blossom for future generations.

In our campaign she tells the world to join and take the shovel for climate action!

Amara Onwuka

Ambassadors

Since early 2016 weather expert, tv presenter and artist Amara Onwuka has become our ambassador.

In 2015 she was the winner of Expedition Robinson and found out once again how important nature is to survive. Together with her years of experience in meteorology and her passion for nature she decided to support Justdiggit.

Have you seen Amara’s special Justdiggit weather forecast already?

Reinier van den Berg

Ambassadors

Weatherman Reinier van den Berg knows exactly how climate and environment affect our own wellbeing.

The way weather and climate influence each other is a topic he specializes in, and that is exactly why he became an ambassador for Justdiggit.

Reinier is a sought-after speaker and is able to explain Justdiggit’s story in an inspiring and fun way.

Jonathan Karpathios

Ambassadors

Jonathan Karpathios is one of the best chefs of The Netherlands and he is an ambassador of Justdiggit!

Jonathan is very engaged in nature and healthy soils. He is the owner of restaurant Vork & Mes, where he cooks delicious meals with whole foods, found at local farms and his own four hectare garden, all natural and without pesticides. He won the prestigious prize “Gouden Garde” (Golden Whisk) for his beautiful cookbook in 2013.

Why he supports Justdiggit? Watch his video!

03

Documentary ‘Rainmakers’

Media

We produce regular documentaries about the progress we are making to keep you informed, involved and hopefully inspired.

Rainmakers is the first episode! In this documentary the local Maasai community in Kenya tells you about the impact climate change has on their livelihoods and the positive effect of the Justdiggit rain harvest projects.

04

E-rally
Squash competition
Pathe Tuschinski premiere
Tour of Nijmegen
Project eARTh exhibition
Organize an event!

E-rally

Event

A 200 km tour for full electric vehicles! This event, organized by Foundation E-rally, promotes electric transport AND supports us in our mission to combat climate change.

Every year some of our ambassadors, like Amara Onwuka and Reinier van den Berg, participate in the rally. Since 2014 a total of €160,000 has been raised(!) which all goes to Justdiggit’s projects in Africa!

Curious? Watch the video for a compilation of the 2017 edition.

Squash competition

Event

Supporting Justdiggit can be done in many ways! Team Power organized a squash event on the 21st of January 2017 with Dutch squash champion Robert Jan Anjema and Former European Championship soccer player Marco van Basten.

Participants competed against current champions and legends by donating € 1 per minute. This fun initiative raised almost €2,000,-!

Pathe Tuschinski premiere

Event

On the 8th of December 2016 the premiere of our documentary Rainmakers took place in Pathé Tuschinski, the most prestigious cinema of the Netherlands!

It was great to see this theater filled with so many Justdiggit supporters including our partners and ambassador Floortje Dessing. This evening we also looked back on the impact we already have made so far and look forward to further greening the earth and unleashing the green revolution!

Tour of Nijmegen

Event

Our Justdiggit team cycled the 75km of the Ronde van Nijmegen (Tour of Nijmegen) at the end of 2014, a beautiful tour for recreational cyclists.

Justdiggit did this together with ambassador Floortje Dessing, cyclist Theo de Rooij and other Justdiggit supporters. From each enrollment, the Round donated 2 euros to Justdiggit and thereby we raised nearly €10,000 during this tour!

Project eARTh exhibition

Event

Our eARTh project has been exhibited in the Misho Gallery in San Francisco.

Misho himself made his own beautiful design of our icon: the shovel. Together with other ‘shovel designs’ by renowned American artists as Johnny Botts, John Kraft, Yari Ostovani, Paul Morin, Gordon Huether, and Chad Glashoff, we create awareness for climate change with this exhibition.

Organize an event!

... And support our project!

Are you planning on organizing an event? And do you want to make your event even more special by raising funds and awareness for our re-greening projects?

Get in touch with us!

05

Learning can be cool

Education

The primary school students are the first generation that really face the consequences of climate change and the last generation to do something about it… Therefore we developed a Justdiggit College with cool experiments and assignments!

They will learn about the importance of C02, soil, water, biodiversity and Justdiggit’s solution. With this knowledge we hope to inspire and motivate children to think about healthy ecosystems and how they can become part of a green revolution!

Our free educational program

06

Brands & Friends
Tony's Chocolonely
Getaway travel
Tap water
Hornbach
Vandebron
Give a tree

Brands & Friends

Cooling down the planet together

Together with Justdiggit friends we create awareness or funds for the projects that Justdiggit is developing.

We offer a global platform for these partners to achieve their climate targets and positively profile their brand with a generation of clients who become more climate aware and reward actions above words.

Tony's Chocolonely

You don't have to feel guilty eating chocolate

The mission of Tony’s Chocolonely, our favorite Dutch chocolate brand, is to produce all chocolate – not just their own – 100% slave free. Tony’s Chocolonely contributes in a great way by funding Justdiggit’s projects.

Getaway travel

Your journey is worth even more

Getaway Travel is specialized in developing inspiring travel sites. They started a crowdfunding campaign for our projects in a very innovative way; travellers are asked to submit their travel reports including photos, pictures and reviews. Their review concept supports us by collecting green shovels. For every shovel collected a donation goes to Justdiggit.

Tap water

Dutch tapwater turns into global rainwater

With different restaurants – among which Landgoed Groenendaal and Vork & Mes – in The Netherlands we use tap water to support our projects. This way we are turning local drinking water into global rainwater. We’ve partnered up with glass producer Royal Leerdam and distributor Tamis Wijnen. Royal Leerdam is producing Justdiggit-branded water jugs and –glasses and Tamis Wijnen is introducing us to their network and connections in the hospitality industry.

Hornbach

Hornbach is one of the leading European D.I.Y. shops with over 140 stores in Europe. They decided to sponsor Justdiggit as they believe in action when it comes to climate change. In 2016, Hornbach sold recycled plastic bags. The bags were co-branded and all profits went to our projects. Another part of the collaboration was a drawing contest for kids whereby kids designed their own shovels.

Vandebron

Vandebron is the first energy supplier to buy energy directly from a sustainable and independent source. In addition, you can choose your own energy source: wind, water, bio or solar energy. Vandebron supports Justdiggit’s projects by funding quarterly.

Give a tree

With Geefeenboompje.nl (give a tree) an old tradition is restored: planting a tree when there is an important event in a human life. On their web shop, for every occasion a tree has been selected with its associated symbolism. Geefeenboompje.nl supports Justdiggit by donating an amount of every sold tree.

Project eARTh

Art

Our shovel is our icon! Artists from different countries have their own take on climate change and have designed their own shovel. The shovels can be seen at different exhibitions in the Netherlands and the USA.