Movement
Out of Home advertising
Some of the Tanzanian villages that practice Kisiki Hai are promoting the regreening method through Out Of Home (or ‘On My Home’?) advertising.
‘Kijanisha Dodoma Iwe Poa’ means ‘A greener Dodoma is a cooler Dodoma’.
New movie roadshow
After a successful first movie (that reached 324 villages and about 200,000 people in the Dodoma region in Tanzania), it’s time for a follow-up! We’re going back to the villages in Dodoma with a new road show.
In Kisiki Hai I we introduced the farmers to the regreening technique Kisiki Hai (translated from Swahili: living stump), in the second part a clear sequel in which we go deeper into the techniques and where we can already show the first success stories.
A film by Justdiggit and LEAD Foundation
Directed by Wild Tree Video Productions
Justdiggit in the Tanzanian The Guardian!
Our re-greening was spotted by the Tanzanian The Guardian! In an extensive article they described how we, together with the local communities, restore degraded landscapes and how we use media and communication to inspire and activate an entire generation to start re-greening.
Curious about the whole article? Read it here ->
The premiere of Rainmakers III: A Tanzanian Story
Thursday evening, March 21, our new documentary Rainmakers III: A Tanzanian Story was premiered in the most famous cinema in The Netherlands: Tuschinski Theater Amsterdam. We co-hosted this event with our media partner Jean Mineur Mediavision. It was a wonderful evening together with partners and friends!
Read more about the documentary here ->
A parade organized by farmers
In Tanzania a number of our trained champion farmers organized a parade from the village Nghumbi to Mlali. Why? They marched to communicate about the importance of taking care of the environment.
Lots of villagers supported the marching, most of them stood curiously at the side of the road to see what the marching was all about. It makes us proud, because they organized it on their own initative. These farmers are transforming into activists!
Cool kids support Justdiggit
On October 4, 2018, the creative school Nimeto have started the excellence program with an ambitious project for Justdiggit. The students are very enthusiastic and so are we!
The students are working 1.5 year on the project. Their task is to create a product or service and launch it on the market, by which the profits will go to our projects. They work (among others) with the organization Jong Ondernemen and receive guest lectures from experts to achieve this.
Every year Nimeto organize a Christmas market and this time they create awareness for Justdiggit. Last week 4 students were gathered at our office to hand a check to us. They have collected, believe it or not, €6,000, – euros!
African media gathering!
Beginning of December we had our first official African media gathering in Dar es Salaam, Tanzania. This is important for us, because we use the power of communication to scale up the Justdiggit re-greening programs.
Together with our amazing partners Havas Africa, JCDecaux Africa, LEAD Foundation, and Havas Lemz, we invited a select group of media partners, potential ambassadors and online influencers, all of whom were very excited to learn about our programs and eager to join our green revolution. Work in progress and a great first step!
Kisiki Hai Tour
Our travelling cinema about re-greening one of the most affected landscapes has already been travelling around Dodoma (Tanzania) for almost two months.
During our Kisiki Hai Tour, we visit more than 300 villages together with LEAD Foundation to explain the re-greening method Kisiki Hai through music, dance and video.
See more of this movement! –>
Measurement brings knowledge!
As part of our re-greening program in Tanzania, a number of trainers received a colored stick from partner LEAD Foundation.
Read here what they will do with it! ->
Our campaign
Have you seen us already on TV, heard us on the radio or came across one of our green billboards?
Thanks to our partner Kinetic Nederland (and Ngage Media, JCDecaux, blowUPmedia, MMDDigital, CSdigital, Interbest), we are currently visible throughout the country on digital screens and billboards.
The Justdiggit campaign shows the positive results of our projects in Kenya with the message that large-scale regreening not only has a positive impact on the climate, but also contributes directly to water and food security, biodiversity and the local economy.