Why is Justdiggit regreening?

Global warming, overexploitation of farmlands, cutting down trees and overgrazing of grassy areas cause the soil to dry out. This drought leads to desertification and degradation of the land, making it hard to obtain food, crops, fresh water and natural resources, such as firewood, from the land. Especially in vulnerable areas, such as Sub-Saharan Africa, the consequences of the drought are felt on a daily basis. However, there is a solution: regreening! Studies show that nature-based solutions can contribute up to 37% of the carbon emission intake required to keep global warming below 2 degrees Celsius (source: Natural Climate Solutions; movie: Nature based solutions are 37% of the solution to climate change). Vegetation cause the sequestration of carbon, decreasing the amount carbon in the atmosphere and subsequently reducing the greenhouse effect, ultimately leading to the mitigation of global warming. Vegetation also causes cooling of the soil, decreasing the evaporation of water from the soil leading to increased water availability for plants, animals and humans. In addition, greening stimulates the water cycle, causing increased rainfall and the retention of water in the soil. Eventually, regreening can make the land available again for agriculture, natural sources and water supplies.

Is there a possibility to volunteer within the projects?

We do not offer volunteer jobs on site, as our projects are carried out by the local communities in order for them to show commitment to and gain ownership over the projects. We pay them for the work they do, resulting in socio-economic advantages for the local people.

It is possible to help our team in Amsterdam on a voluntary basis. You could support by helping us within your own discipline. Think about (social)media, communication, IT etc. There are also other ways in which you could help us! You could organize an event, tell people within your surroundings about Justdiggit and the education program, involve your own network, collect Air Miles instead of euro’s (the app is for free) or do something else in order to create awareness about Justdiggit.

Our regreening techniques

Which regreening interventions are used by Justdiggit?

Justdiggit uses various techniques in order to bring back vegetation within degraded areas. The farmers in Tanzania are busy with a technique called Farmer Managed Natural Regeneration (FMNR), also known as Kisiki Hai in Swahili. It helps the farmers to regrow felled trees. In our educative documentaries you can learn how this exactly works: Kiski Hai I & Kisiki Hai II. Within Kenya, the women and men of the communities dig water-bunds to harvest rainwater and develop so called olopololis: grasslands which are protected to prevent overgrazing by livestock. Curious about how these techniques exactly work? Take a look at our project pages!

Does Justdiggit also plant trees?

Jusdiggit does not plant trees in the project areas, however: we bring trees back! In the past, there used to be many trees within these areas. Though, most trees are cut down in order to be used as firewood or to make room for agriculture. The roots of many of these trees are still alive, causing the stumps of the trees to live like a kind of bush. We teach the farmers to make use of a technique called Farmer Managed Natural Regeneration (FMNR). By pruning the bushes in a specific way and by protecting them from grazing livestock and wildlife, this technique helps the bushes to regrow into actual trees again. Trees prevent drying of the soil since their roots can increase the retention of water in the soil. Besides, the shadow of the trees helps to decrease the soil temperature, reducing evaporation of water from the soil. Due to the enhanced water availability in the soil, more regreening will take place. Want to know more about this technique? Take a look at our project page!

What is the difference between our regreening interventions and permaculture?

Permaculture is a broad concept. It focuses on creating a living environment in which humans can live from nature while healthy ecosystems are developed or maintained. Restoring degraded landscapes, as a consequence of human activities, is a part of this. Since permaculture includes much more then only the restoration of degraded landscapes, we prefer not to use this term when describing our projects. We think it is important to clarify what we are doing, why we are doing it and what the effects are.

Why are the projects of Justdiggit only located within Africa?

Drying and degradation of the land is a global problem. Especially in vulnerable dry areas, it can have serious consequences. Regions in Africa, the Middle-East, North-America and South-Asia are under great pressure (source: Exploring future changes in land use and land conditions and the impacts on food, water, climate change and biodiversity).The population in these areas is growing faster in comparison with other areas, making available land and water scares. Since we think it is important to make the impact of our projects as big as possible, our projects are located in one of these most degraded areas: Africa. Over two-thirds of the land in Africa is degraded, leaving a lot of space for regreening. The urgency of regreening in Africa is high. Drought and degradation of the land cause crops failure, causing hunger and poverty within these areas. Besides this, the regreening in Africa not only has a positive impact on nature, also the local communities and animals are positively influenced.

Since every area is different and thus need a specific method of regreening, Justdiggit decided to specialize in regreening ecosystems within Africa. In this way we are remaining our focus and we can make sure the best regreening techniques are used.

Moreover, Justdiggit is one of the technical partner of the African Forest Landscape Restoration 100 (AFR100) Initiative, an initiative of 27 African countries to regreen 113 million hectares of land in Africa before 2030. With our regreening programs we contribute to this great initiative.

Why doesn’t Justdiggit use machines?

We consciously choose to use a shovel instead of machines or robots when digging bunds. This way we want to make the techniques as accessible as possible for the people carrying out the projects. 

It also keeps the projects low-budget, this way we try to stimulate and inspire other communities to start re-greening. All you need is a shovel to make your area greener and more fertile again! That is why we offer a long-term and sustainable solution that can easily be expanded. By involving the local communities in the projects and giving them ownership, we ensure that the projects are sustainable. In addition, they are also paid for the work they do, which gives socio-economic benefits. 

Besides the shovel, we also use other techniques that local communities and farmers can easily apply themselves. Here you can read more about our approach. 


Our projects

What is the impact of our projects besides regreening degraded land?

Besides regreening and improving degraded land in Africa, our projects also positively influence the local communities. The projects are managed and maintained by the people living within the project areas. They get paid for their work, providing socio-economic advantages. Furthermore, we strive for complete gender equality within our projects. Almost half of the Champion Farmers in Tanzania is women and the grass seed banks in Kenya are managed and maintained by women groups. Since these women get paid for their work on the grass seed banks, they obtain their own livelihood, making them more independent.

Do you have any projects in Australia?

We are not planning on starting a project in Australia anytime soon. At this stage we have to choose what areas to focus on and we decided to specialize in regreening ecosystems within Africa only. This way we can make sure the best regreening techniques are being used for that particular area.

But there is good news: we do encourage and provide building blocks for others to follow our lead! On our platform Greener Land, you can find the perfect regreening technique for all types of landscapes! After choosing the characteristics of your land, the website will tell you which techniques will work best for you. Then, it will tell you how to apply this technique in the best way. We hope this inspires others to get a regreening movement started!


Rain and drought often exist next to each other, how does this work?

Within dry areas in Africa, the amount of rain is often just as much as the amount of rain in for example the Netherlands. What is the reason of the soil still being really dry? When rain falls in Africa, it is often in short and intensive showers. The water does not have the time to infiltrate into the soil. It washes away, taking the upper fertile layer of the soil with, a process called erosion. Because the water does not infiltrate into the soil, the moisture within the soil decreases, causing desertification and degradation. A green and healthy ecosystem can become a dry and arid area where only few plants can grow and humans and animals struggle to survive.


The sequestration of carbon, how does this work within Justdiggit?

It is good to know Justdiggit formally does not ‘directly’ compensate carbon. However, by regreening degraded landscapes, we do support the sequestration of carbon. To compensate carbon in a formal way, specific rights are needed. In the areas where we are active, the right to sell the carbon, which is sequestrated with help of our re-greening projects, can be assigned to a special trust via specific projects such as a REDD+ project. Within this trust the local people are seated, giving them a voice in the process to sell the sequestrated carbon. Eventually, this system ensures that the benefits of the sale of carbon sequestration end up in the areas where the regreening has been taken place. However, the set-up of such a project takes multiple years and is relatively expensive (up to several million dollars). This is the reason why we do not ‘directly’ compensate carbon in the formal way.

How does Justdiggit contribute to the sequestration of carbon?

A regreened area can, during a period of 20 to 30 years, make sure more carbon is sequestrated than emitted. The amount of carbon sequestration in such a regreened area is depending on the type of regreening intervention used within a specific area. The farmers in Tanzania are busy with a technique called Kisiki Hai, which enables the farmers to bring back felled trees. Within Kenya, the communities are exhibiting various regreening methods, such as digging water-bunds. So, by supporting our regreening projects in Africa, you do not only help to regreen degraded landscapes, but also make sure the amount of carbon in the atmosphere is decreased. Want to know more about our projects? Take a look at our project pages.

How does the sequestration of carbon works within the regreened areas?

Vegetation can sequestrate carbon from the atmosphere by a process called photosynthesis. The carbon is converted into sugars, providing plants and trees energy to grow. The process of photosynthesis takes place within so called chloroplasts. These chloroplasts give the plants their green color. The more of these chloroplasts are present within an ecosystem, the more the process of photosynthesis will take place, increasing the sequestration of carbon from the air (source: Groenere planten, meer CO2 opslag). As you can imagine, the greener the ecosystem, the more carbon will be sequestrated.

Why is carbon sequestration important?

Accumulation of carbon in the atmosphere is the major cause of the current global warming. This is due to the so-called greenhouse effect. Greenhouse gasses, such as carbon, prevent the heat of the earth to escape, causing warming of the earth. Global warming has several (severe) consequences. Especially in vulnerable areas, such as Sub-Saharan Africa, the consequences of climate change a felt on a daily basis. Extreme heat causes drought, leading to crops failure. When rain does arrive, it is often very intense, leaving no time for the water to infiltrate into the ground. It floods to lower areas, washing away the fertile top layer of the soil, a process called erosion. It leads to degradation of the land, making it hard to grow crops, causing a decline of vegetation and maintain the land to be dry. Ultimately it can lead to poverty and famine in these areas.

Read more on the cause and effect of carbon, and how we fight against the emission of it.


I often see Justdiggit on billboards, digital screens, television and in the cinema. How does this work?

Justdiggit cooperates with various ‘renowned’ media partners. They help us with the creation, production and (online) distribution of our campaigns. Additionally, they support us with free media space. You can think about a commercial in the cinema or on television, but also our campaign screened on digital screens or billboards located on buildings. With help of this media space we were already visible in many European countries! But showing our impact on the site of our regreening is even more important: Africa! Many billboards are visible on the streets in Tanzania, radio spots are aired on the Tanzanian radio and we are broadcasted on local television. This is also completely sponsored by our (international) media partners. Want to know more about our campaigns? Check our campaign page!


What is the number of square meters I can regreen with help of my donation?

This depends on the project and the regreening interventions. Since each intervention requires its own specific approach and maintenance, it is hard to determine how many square meters will be regreened with help of your donation. Digging water-bunds requires a lot of energy and time, but when they are dug, the regreening comes naturally. The grass seed banks require more maintenance, since the grass need to be sowed and harvested every year. In case of Farmer Managed Natural Regeneration (FMNR), the costs are not in developing or maintaining the intervention, the farmers are performing the technique themselves. The costs are in training champion farmers and spreading knowledge of the technique amongst the farmers.

How can I change or cancel my monthly donation?

First of all, we want to thank you for your support lately!

Do you want to keep regreening and cooling down the planet, but via a different bank account number? We would like to ask you to contact Justdiggit via or by calling +31 (0) 20 737 23 66. Because we cannot change your direct debit for security reasons, we will stop the current direct debit and ask you to start the new recurring donation. This is possible via the donation page or by setting up a direct debit via your bank to account number NL59 RABO 0160 3724 88 in the name of Justdiggit.

To cancel your monthly donation, please also contact us via the above details. The information we need from you are the name on which the donation is known to us and the last 3 digits of your bank account number for verification. Then we will delete your direct debit from the payment system and we will send you a confirmation.


How will my ‘regular’ donation be spent?

Would you like to contribute to a greener and cooler planet through a donation? That is possible! With your (one-off, monthly or annual) donation you support our greening projects in Africa. This donation will be divided over all our projects, so it’s spent where it is most needed at that moment. In our annual reports you can read more about how the donations have been spent in recent years. 


How do I invest in a bund?

Besides ‘regular’ donations, it’s also possible to invest! For only €3,30 you invest in a bund, that supports re-greening and an African farmer. How does this work?

  1. Create an account on our re-greening platform.
  2. Choose the amount of bunds you want to dig.
  3. The farmer starts digging the bund.
  4. Once dug, you will receive a picture of your unique bund and the farmer receives his or her salary directly.
  5. We keep you up to date about the re-greening of our project areas.

Want to make re-greening even easier and more interactive? Buy your bunds via Facebook Messenger.

Curious about the price structure of the bunds? Click here


How do I become a non-corporate partner of Justdiggit?

With your company you can support our greening projects in different ways:

  • Donating a specific amount or percentage per sold product or service.
  • Donating a specific percentage of the annual turnover.
  • Donating a fixed amount per year.
  • Discuss with us another way to donate and make an impact.

At the beginning of the cooperation we ask for a commitment fee. This will be deducted from the total amount of the donation at the end of the first year. This allows you, as a partner, to communicate about the cooperation, from the beginning on. For Justdiggit, it gives the assurance that you, as a partner, are committed to the collaboration.

After signing the donation agreement with a few basic agreements, you as a partner can communicate the partnership to the outside world. From now one you can place the ‘We Support Justdiggit’ logo on the website, use Justdiggit communication material such as photos and videos and provide information about the collaboration. Communication about Justdiggit is always checked in advance by Justdiggit.


What does the education program of Justdiggit include?

Within the education program, pupils between 10 and 12 years old learn more about different subjects within the theme of climate change. They are the first generation confronted with the consequences of climate change and also the last generation to halt it. Within the Justdiggit college, they learn more about carbon and the greenhouse effect, the soil, water, biodiversity and the solution of Justdiggit to battle climate change: regreening! The goal is to inspire and motivate this generation to think about how to maintain the planet livable for everyone and how they could become part of a regreen revolution. Do you want to join? Download the curriculum on our website.

I want to give a lecture about Justdiggit in my class. What is the best approach?

Great to hear you picked us as the subject of your lecture! This means you are already very aware of the fact that we need to take care of the earth. We are sure you can inspire some of your classmates about this. Information about Justdiggit can best be found on our website. We also have a nice animation in which we explain why we need to regreen the earth. Additionally, we have an education program which further explains what we are doing and why. You learn about carbon, the earth, biodiversity and the solution of Justdiggit: regreening. You could use this information in the development of your lecture. A tip: during your lecture, you could execute one of the assignments together with the rest of your class! You can find this all over here.


What is the AFR100?

The AFR100 is the abbreviation of the African Forest Landscape Restoration 100 Initiative, an initiative of 27 African countries to regreen 113 million hectare of degraded land in Africa before 2030. This is an area as big as Sweden, Finland and Norway together! The goal is to accelerate the restoration of land, increase the food security, halt climate change and decrease poverty. Next to the cooperation between the governments of the different African countries, the AFR100 also has various financial and technical partners. Justdiggit is an official technical and media partner of the AFR100.  







We'd love to hear from you

Do you have a question about Justdiggit? Check out our Frequently Asked Questions page! Is your question not listed? Or do you have ideas, suggestions or just want to say ‘Hello’? Drop us a note!

We’ll try to contact you within 5 working days.


Visiting address
Prins Hendrikkade 25
1012 TM Amsterdam
The Netherlands

Tel. +31 (0)20 737 23 66

IBAN. NL59 RABO 0160 3724 88